ai excellence

AI is the new
creative standard

Like flawless CGI, the best AI disappears into the work. Superside’s secret sauce is the blend of world-class creative minds and advanced AI tools, so all you notice is the brilliance of the final product, delivered at the speed that modern marketing demands.

SOLUTIONS FOR MODERN TEAMS

Your shortcut to AI’s creative advantage

You're under pressure to do more: faster, cheaper, and with fewer resources, while figuring out how to use AI safely and effectively. That’s where we come in.

Saving time and money

We know the ins and outs of working with AI, completing over 3,000 projects in 2024, saving Superside customers over $3.5M in costs.

Integrated human + AI workflow

Almost 100% of Superside creatives are AI-certified so they can move faster while ensuring alignment with brand and brief.

Continuously future-proofing

We’re always testing the limits of AI tools. When even that’s not far enough, our AI experts define custom workflows, models and plugins to keep your brand competitive and relevant.

Transparency and control

You choose how we use AI in the creative process for your brand, ensuring output aligns with expectations and legal requirements.

LET’S TALK AI

AI-powered creative production

From image-editing to video creation, AI is most useful when it’s not a bolt-on feature, but a foundational part of how we solve real creative challenges.

No stock, no shoot
AI video production

From scripting and storyboarding to generating new footage and voiceovers, AI-enhanced production brings efficiency to every stage of the process.

The face of your brand
Character development

From generating character concepts to rapidly iterating on design and voice, AI helps create relatable, consistent characters that deepen brand storytelling.

Get every angle
Product visuals

New shoot every season? Not any more. Generate new product visuals, seasonal images or lifestyle mockups with no more last-minute scrambling for content.

Upscale at scale
Image enhancements

AI helps clean up and improve images faster than ever. Upscale, sharpen, color-correct or apply a specific aesthetic for brand consistency across campaigns.

Speak their language
Translation and transcreation

Take your message to a wider audience with localized images and a variety of global languages.

Personalized brand presence
Avatar and voice cloning

Realistic digital personas can be customized to match brand tone and audience preferences, making it easy to produce scalable content without repeated studio work.

Scale with consistency
Production at scale

With AI, there’s no need to start from scratch with every asset. Adapt thousands of visuals for multichannel use to keep up with the pace of modern campaigns.

Beautifully on-brand
Brand imagery

From abstract to photorealistic, get a library of ready-to-use imagery that is on-brand every time. No usage fees. No shoot. No delay.

results, not hype

What AI success looks like

Saved in a single project using AI. Met a tight deadline by delivering in 1/6th of the time.

National Gas Metering case study

$9k+

Increase in the brand's creative output for engaging ad design, thanks to AI.

Boomi case study

3X

Remarkable turnaround for a bank of AI illustrations, reducing design time by 90%.

IPG case study

12hrs

Illustrations generated and combined into a single comic book project.

SecurityScorecard case study

500+

WORKFLOWS THAT WORK

AI workflows aren’t just about speed

Every project goes through a combination of human-guided, AI-powered steps from briefing and brainstorming to versioning and refinement before final delivery.

We’ve defined over 40 AI-powered workflows to automate repetitive tasks and add creativity.

 
CUSTOM AI IMAGE MODELS

Custom models: Your brand, your AI

Gen AI shouldn’t stand for generic AI.

A Superside custom AI image model is a brand-trained content engine that creates on-brand visuals for us or your internal team to use.

 
AI BRIEFING

A briefing expert at your fingertips (coming soon)

Superbrief’s AI-guided briefing gets to the heart of your request faster without the delay of back-and-forths.

Upload an existing brief or use simple prompts to build a new one.

AI CONSULTANCY

Transform your creative operations

Superside is the trusted partner for organizations seeking to unlock the transformative power of AI.

Our AI consultants provide end-to-end services to define, implement, and scale AI strategies that deliver measurable business impact while enabling organizational readiness for the future.

CHOOSE YOUR AI APPROACH

Your AI, your rules

As a Superside customer, you can choose fully human-driven projects, AI-enhanced workflows, or a mix of both. We protect your assets with industry-leading tools and best practices, ensuring your data stays safe, confidential, and fully compliant.

Full AI

Fast and scalable but lacks human nuance, creativity, and adaptability.

Produce content at high volume, fast
Always-on availability (never sleeps, never needs coffee)
Low cost per asset
Great for doing simple, repeatable tasks
Needs clear input
Hybrid

Balances speed and quality, offers flexibility and scalability.

The sweet spot. AI does the heavy lifting, humans do the heavy thinking
Run campaigns with many assets but one big idea
Human-led strategy ensures brand alignment
For when efficiency matters, but so does originality
Human-only

100% human-crafted design. High-quality and creative output, but slower and harder to scale.

The go-to for high-concept, high-stakes work
Create original brand campaigns or storytelling with nuance
Emotional "how did they know?" connection and strategic insight
Craft and originality
Ability to challenge the brief and push the work further
experience and expertise

Leading the charge with a team of experts

Jan Emmanuele

Jan leads Superside’s AI consulting team, with a PhD in AI for biomedical engineering and experience as a research scientist in medical AI. He spent three years at McKinsey in tech and private equity and led generative AI research at a venture capital fund.

Julio Aymore

A Clube de Criativos and Lusos award winner, Julio brings 16 years of experience, including 8 as Creative Director at DDB Portugal. He’s worked with brands like Volkswagen, Audi, Unilever, HBO, and Figma.

Tamara Dalhuijsen

Tamara has 9+ years of experience in tech account and project management. She led AI integration at Superside, managing workflows, automations, and data tracking for 500+ GenAI projects. Her clients include Kellogg’s, Meta, Coca-Cola, and Google.

Philip Maggs

A recognized leader in AR, VR, and Creative Technology, Phillip spearheads innovation across creative industries. At Superside he is a catalyst for change, guiding teams that are setting new benchmarks in the field of Gen AI.

Manuel Berbín

Manuel, a core member of the Generative AI team, is an applied researcher with 16 years’ experience as a 2D illustrator and animator. A skilled cartoonist and graphic artist, he also teaches illustration and visual language at Airstart.

Alexandre Jacinto

Alexandre brings 20+ years of experience as a designer and creative director, with 9 years of research in design, VR, AR, and game design. He created Superside’s AI learning paths, assessments, workflows, and AR services.

Join 500+ brands

Get ready for AI that is tangible, not theoretical

You've heard why we're the industry leader in AI-powered creative. Now, let's chat about you.

resources
Get deeper insights, tips, and real talk from the blog.
4 min read

Superside Release Notes: The updates that powered better creative in 2025

While you’ve been focused on the next launch, the next rebrand, the next campaign, we’ve been focused on improving the systems that make all of that easier to pull off. Every update we shipped in 2025—every tool, workflow, and feature—was shaped by close collaboration with hundreds of global brands. Each one was built to solve the operational challenges we see every day: cross-functional chaos, wasted creative time, and stalled production pipelines. Getting great creative work should simply not feel that hard. And that’s why Superside’s innovation and tech are almost as important as our talent. So watch the video above or read below to see what's new and improved in 2025.
11 min read

Benefits of design systems for brands in 2025

Design systems are essential toolkits for standardizing design elements, processes and workflows. They enable design and development teams to maintain cohesive user experiences across scales and platforms while saving time and effort. The concept of a design system is relatively new in the digital world. We asked Superside’s Creative Director of Web Services, Miguel Franco, to share his top insights about design systems so you can understand this crucial creative design practice.
15 min read

10 Best Creative Project Management Tools for Modern Marketing Teams

When it comes to project management, creative work at scale is an entirely different beast. Campaigns move fast, deadlines shift and feedback comes in from every direction. Yet most project management tools were designed for linear workflows, not the creative chaos of complex campaigns and projects. Over half (55%) of project managers say budget overruns are the top cause of failure, and nearly 70% of projects fail to deliver what was promised. Organizations that invest in modern project management systems waste 28 times less money than those that don’t, proof that the right tools pay for themselves.
why superside

See why the best teams use Superside

Our creative talent
Our technology
Our work
FAQS

Frequently asked questions

Superside integrates AI into its design services by leveraging it alongside a team of 60+ and growing AI-certified creatives to ensure efficient and high-quality outcomes. Our AI-enhanced projects consistently achieve high customer satisfaction scores, reflecting our commitment to delivering top-notch results through a blend of human expertise and cutting-edge technology.

No–at Superside, all design tasks are not solely completed by AI. Our human creatives play an integral role in every project, collaborating with AI to deliver tailored, high-quality design solutions. Unlike many AI design agencies, we pass all the cost savings from using AI services directly to our customers. For instance, if a project originally estimated at 10 credits of work is completed in 6 credits with AI services, the remaining 4 credits' worth of savings can be applied to another project or rolled over to the next month. Additionally, our commitment to quality ensures that the baseline quality of AI-enhanced projects matches that of normal projects, ensuring consistent excellence across all our deliverables.

AI enhances the efficiency of design projects at Superside by using generative AI technology to help customers explore a greater range of concepts more quickly while streamlining resource allocation and production times. This collaboration has resulted in a 70% faster turnaround time from creative development to project delivery. With over 500 projects completed to date, we continually train approximately 40 new creatives each month to effectively utilize AI tools, further optimizing efficiency and productivity.

Nope. In most cases, Superside gives you control. Want fully human-crafted work? You’ve got it. Prefer AI-powered creative to try new ideas or move faster? We’ll integrate it seamlessly.

Yes, your designs will be unique even if you use our AI-enhanced design services. We ensure that each design reflects your brand identity distinctly. We have helped some of our customers generate 3,300 unique images and reduced design time by 37.5%. Our AI creative experts shape unique visual tones and distinctive design elements to craft a consistent and impactful brand narrative. For instance, We helped Amsive create 12 groundbreaking visuals, all 100% unique on-brand. Each project at Superside receives a purpose-built team tailored to its unique objectives and style, emphasizing the importance of uniqueness in every design.

Superside aligns with your existing brand guidelines to ensure brand consistency in AI-powered design or any kind of design and is always refined by real experts.

Absolutely. Clients see 2× faster delivery and up to 60% more efficiency using our AI-powered creative workflows.

Yes, with Superside, you can give your input and feedback as your design evolves with AI. In fact, we build it into the process, ensuring that customers are an integral part of the review and feedback stages. Once you submit a project through our collaboration platform, your project manager will review your request and confirm your expectations. Then you’ll be included at every step from concept development to final approval. We continually evolve our collaborative platform and customer experience, adding integrations like Slack and Asana as well as enabling sharable links for all shareholder reviews.

No, there are no additional costs associated with AI-enhanced design services with Superside. Our customers pay for the overall design subscription service, which may (or may not–the choice is yours!) include the utilization of AI. If any, our AI-enhanced designs are cheaper, maintain the same quality and offer faster turnaround times, ensuring that the savings are passed on to the customer. On average, our AI-enhanced capabilities save 60% of credits per project, with all savings directly benefiting the customer. This cost-effective approach allows customers to leverage AI technology without incurring any additional expenses, making Superside's AI-enhanced design services a valuable choice for your business.

Using AI in design projects brings many advantages. It automates tasks, gives insights data-based insights, enables personalized experiences and boosts creativity. In addition to efficiency and cost-savings, it lets you explore more creative approaches and scale your overall design capacity. With novel approaches, it sets you apart from the crowd. And, as generative AI continues to evolve and improve, the possibilities are nearly endless.

Our AI is applied to design and marketing workflows for a range of industries. Whether they're SaaS or medical, it's more about the design than the industry application. As an outsourced marketing and creative partner, Superside has helped hundreds of brands across a range of industries from high-tech to imperfect foods. Beyond the industry, the common denominator is Superside's ability to help high-growth customers scale their design. Some of the most common use cases for our AI-enhanced design services have been developing custom image libraries and scaling ad design. However, AI keeps evolving and so is Superside. Any industry relying on design, user experience and data-driven decisions can benefit from AI-enhanced design services.

AI helps save costs in design projects in several ways. It automates tasks like image editing and data processing, which means less manual work, faster turnarounds and lower labor costs. Because designers can work more quickly, there's less risk during the concept exploration and development phase, letting you try new ideas and more of them, with less risk. It also makes teamwork smoother, reducing misunderstandings and do-overs. Plus, AI speeds up design and testing, so there's less back-and-forth and less money spent on corrections. That’s how AI's automation and optimization in the design process lead to significant cost savings.

AI design tools have gotten really good and can make top-notch stuff in many cases. However, whether they can match human-made designs depends on a few things. For tasks that are repetitive and need to follow strict rules, like making basic graphics or layouts, AI can often do just as well as or even better than humans in terms of speed and consistency. But in situations where emotions and originality matter more, AI designs might not quite measure up to what humans can do. Human designers bring their own unique ideas, feelings, and cultural understanding to the table, which can be tough for AI to copy.

After research and evaluation, we've curated a selection of the most reliable AI tools available. These tools include; ChatGPT, DALL-E, Midjourney, Craft, Pika, Adobe and many more. Our commitment is to ensure that you benefit from cutting-edge technology, backed by proven reliability and performance. Trust in our expertise to bring you the best in AI innovation.